ECRS wanted an explainer video to boil down the complexities of Catapult (retail automation software). I recorded the voice over and designed and animated the video in Illustrator and After Effects.
Intro to ECRS
ECRS is a software company that automates retail tools for grocery, pharmacy, vending, and many more industries. The president of the company wanted a video that could be displayed on the homepage of the new website. I created the video to match the look and feel of the new site's minimal vector graphics. Everything that ECRS does can get pretty complicated pretty quickly. The aim here was to boil things down to a simple message.