GOAL Scholarship

 

Project

Create short informational video to send to donors and put on website, attract new donors, make sure everyone’s aware of the program… especially exciting higher cap ($100M).

Goal

  • The primary goal is to get people to go to goalscholarship.org to apply for their tax credit

Project Overview

Design and animate a short informational video to send to donors and put on website, attract new donors, make sure everyone’s aware of the program… especially exciting higher cap ($100M).

Capture the following

  • Appeal to altruistic tendencies
  • Highlight that it doesn’t cost ANYTHING… it’s just directing tax dollars
  • it used to be “over populated” but with cap increase, you’ll get to donate more

Storyboard

 
austin-saylor-goal-storyboard.jpg
 

 

Styleframes

 
austin-saylor-goal-styleframes.jpg