This was a fun project. We got a voice over talent from voices.com and I did all of the design and illustration.
What we wanted to convey with this video was that ECRS has point of sale options that can fit YOUR retail situation, whether you are a chain grocery store or a small corner shop. And if you have the perfect fit, your business will thrive!
I tried to make it happy and fun as well with bouncy moves and bright colors.
After the script was given to me, I drew out some rough storyboards and then created these style frames.