A well crafted animated logo is a great asset for your brand. If you’re wondering how to make the most of your freshly made moving logo, I have some suggestions for you.
Instagram - This is the perfect place to show off your new animated logo. Everyone is looking for something visually interesting on Instagram. Show em what you got. Pro tip: Render your video just a little bit too long and trim it back to the looping frame inside of Instagram. You can find a more detailed set of instructions here.
Intro to videos - Putting a short animated logo at the beginning of videos you produce can help build brand recognition. Just make sure it is short. No one wants to sit through a long animation.
Outro - The same applies to the end of your video. A short animation of your logo can delight your audience.
Thumbnail during video - Another way to delight the viewer and enhance your brand is to have a very subtle, small animated logo in the corner of your videos. Don’t continuously loop your animation. Animate it in, let it sit there for a while, then animate it out. I would suggest keeping this instance of the logo black or white (depending on if the video content is dark or light) and keep it at 25% opacity. The point is to keep it on screen, but subtle.
Non-looping GIF on website - The best place for this is the header logo. It plays through once and stops. It's quite delightful and eye catching, but it's not distracting because it stops after playing through once. A great example of this is my motion buddy David Stanfield’s site.
Pinterest - Slap that puppy up on Pinterest. In fact… tweet at me when you do. I’ll pin it to my Animated logo board :)
Tumblr - One of the best homes for looping animated GIFS is Tumblr. IBM is a great example of a company that has an active and exciting Tumblr account full of fantastic animations. Seriously. Go check it out. This post can wait. You back? Cool. On to the next one.
Facebook - You have a couple of options with Facebook. Animated GIFs aren't natively supported, so you will have to post a video file or upload your GIF to a service like Imgur and post a link.
Twitter - Twitter auto plays videos and animated GIFs, so you could use either. I would suggest a “forever” looping animated GIF so that it doesn’t stop after one play :) Even more power to you if you can link to relevant content (perhaps a case study of how your logo got animated!).
Vine - Since Vine will now let you upload pre-made videos, you can upload your looping animated logo! The only catch to Vine is it can only be six seconds. If your animation is short enough, that’s great, if it’s too long, you can make a creative edit to make it fit.
Bonus Digital Billboards (Times Square) Times Square would be the ultimate non-internet location of your animated logo. I love this Dunkin Donuts animation in NYC.
This should give you a great idea of how you can make the most of your animated logo.